Feeding the Machine.

There is a new article about AI and creative exploitation that features my own Ariel vs Ursula story (as well as the Scarlett vs Sam news) written by James Muldoon, Associate Professor at the Essex Business School, whose book, 'Feeding the Machine: The Hidden Human Labour Powering AI', I was interviewed for during the course of its research. Muldoon writes:

​"OpenAI has since removed the voice, but the broader concern is that not all creatives have the fame and power of Johansson to defend their rights. In 2023, Irish voice actor Remie Michelle Clarke signed a contract with Microsoft to voice Bing, only later to discover a synthetic version of her voice marketed on another company’s AI voice website. What she didn’t realise at the time was that the contract allowed third parties to use her recordings in perpetuity. Her lawyers informed her that while the contract might be unethical, she had limited legal avenues to prevent the company from using a likeness of her voice.
What each of these incidents demonstrates is a potentially exploitative relationship between tech companies and creatives. Artists are justifiably concerned..."


You can read the rest of the article HERE.

The Book, "Feeding the Machine" can be pre-ordered here, or simply wait until its publication date, on the 18th of this month (July)!