The voice-over world is a mixed bag at the moment - an industry that has seen countless changes over the last three years in particular, with those changes seeming to ramp up in speed and intensity almost daily.
It's keep up or get left behind time!
Pivot or pass out.
Stick or twist.
So, with all this relentless chopping and changing going on, it's refreshing when long-term clients stay steady, like my work for Cow and Gate Ireland, a client I've been representing on their radio and television commercials in Ireland since 2015.
I was naturally delighted when they chose me again for their 2023 round of adverts across the country.
Equally, I was delighted - albeit a little surprised - when Des Kelly Interiors, kings of the hard sell, got in touch to get me on board for their latest commercial campaign, a dreamy, whimsical advert that showcases their new mattresses... ah, just thinking about it now is sending me into a pleasant daze....
Sorry, sorry, nearly drifted off there.
Between the old and the new, in this line of work you can often be taken by surprise by which way the path turns.
In any case, my recent commercial work is very on brand for my current stage of life - between babies and beds, it doesn't take much to get me into character for the reads. Now, a nice nap after a turbulent night with the little one seems just the ticket.
May your week ahead be a restful one.
Until next time,
RM Clarke is a writer and voice-over artist. She has written for various literary mags and anthologies and won awards. She has put her voice to most things she can think of.